Liquor Consulting Services
G Consulting Services
Discover Our Expertise
G Consulting's 30 years of experience allows us to address the critical issues facing our liquor clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve growth and optimize performance and productivity.
Introductory Consultation
Determining your business needs
G Consulting is constantly examine what organizations are doing to stay relevant and competitive in the liquor business, and what we can apply to our clients new and old to get similar results. We like to sit down with new clients or potential clients to get a better feel for your business needs.We can then strategize about what area's or services we think need addressing. If we can't offer the services you need we would be glad to give you a referral to someone in our network who can.Get in touch to learn more about how this service can help you.
Sales & Marketing
Expert Guidance
G Consulting has decades of experience in developing and implementing sales and marketing plans for the liquor industry. Our mix media marketing plans include social media, online, print & direct advertising which drive both sales and marketshare in an aggressive way. This results in a high ROI for our clients and can be managed in house most of the time with staff training saving our clients in the long run. Ask us how?.
Sample Services
Yearly Marketing plan
›Target margins and pricing strategy
Creating a synergy between marketing, buying and merchandising to grow sales
›Branding, web development, e-commerce.
Market or site assesments
Liquor Store Operational Analysis & Implementation
Grow Your Business
Looking to develop your liquor business but not sure where to turn? Need help planning or executing your next store or brewery? Let us guide you. Building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.
Sample Services
Operational audit to determine areas of business requiring improvements or change. Change management buy-in and implementation.
Yearly and Monthly Business Targets
Efficiency Issues and Improvements
Target margins, labour and pricing strategy
Implementation and setup of inventory controls and schedule
Financial controls and reports needed
Quarterly meetings with suppliers to set purchasing programs
Security audits
Hiring and training of management/sales team
New income generating channels
Finder Services to sell or expand your business
Achieve Your Goals
As consultants for several liquor chains and with over 30 years of relationships we have the skill to find you the right property or if your ready to sell a quick close.  We have access to an extensive list of liquor buyers looking to purchase and sellers ready to sell. This saves you time & money on fee's while giving you access to our properties or buyers.
Liquor Store Design
Modern West Coast Retailing
With over 20 plus years experience designing and running stores for both chains and independent operators we have the practical experience to design it right the first time. Don't waste time & money on the wrong design, site or selection. Several of the clients stores we designed our now top ranked BC liquor stores due to the right advise.
Sample Services
Consult on store design, customer flow and layout at maximize $/sq ft of sales
Site assessment to determine suitability, stores potential sales
Consult on POS, camera systems, shelving and other equipment
Innovative design concept & implementation
Inventory Category management and shelf sets to maximize average purchase
POS programming
Brand Development
Craft Brewery Sales & Marketing Plans
Getting noticed in a crowd
With a competitive BC craft beer market and an ever changing consumer taste we can help your brewery develop and implement a successful sales and marketing plan.
Our services can include full business plan assessments with a focused on the retail and OPA sales side, branding, packaging and sales team development.
Branding, label & package consulting based on current consumer trends
Brewery startup consulting and business plan development
Marketing Plan/Seasonal Retail Pitches
Sales team and territory distribution and management
Handling Key Account sales. We currently have relationships with all key liquor retail accounts and numerous OPA for BC & Western Canada. This allows us to get your product listed and on display much more often.
Online, social media marketing advise
Pricing and LTO strategy
BC and Western Canadian sales team management including hiring, training and daily management